Have you ever imagined what it would be like to be fired from the company you created or to see your business sinking, not knowing what to do to save it?
This is a situation that can happen to any entrepreneur, especially if he is unable to pull changes and innovations that ensure the survival and growth of his business.
To avoid this type of situation, it is essential to have strategic vision and set clear and measurable objectives for you and your team.

Do you know how to do this efficiently and in line with your company’s mission, vision, and values?

How OKR can help me drive change and innovation

One methodology that can help you in this challenge is OKR, which stands for Objectives and Key Results, or Objectives and Key Results.
OKR is a goal management model that was created by former Intel CEO Andrew Groove, popularized by Google and that has been successful in the most disruptive companies on the planet. An OKR essentially consists of setting challenging and inspiring objectives that reflect the company’s purpose, associated with key outcomes, which are quantitative indicators that show whether the goal is being achieved or not.

For example, a goal might be “Become the benchmark in the educational technology market” and key outcomes might be “Increase revenue by 50%”, “Expand business to 2 new countries” and “Achieve 90% customer satisfaction rating”. Another example of an objective: “Increase employee productivity” with key results: “Reduce employee absenteeism by 20%”, “Have 80% performance in the overall average of OKRs” and “Achieve a minimum of 95% of on-time participation in the weekly check-in of employees.”

OKR has several advantages for entrepreneurs, such as:

• Maintain focus and prioritize the most important actions;

• Improve communication and alignment between teams;

• Stimulate innovation and experimentation;

• Promote the culture of feedback and continuous learning;

• Accelerate the company’s growth and results.